Insights to Power Your Business
Consumer research
Spending isn’t just transactional—it’s personal. Explore how wealth, values, and life stages shape what Asia Pacific consumers choose to pay for, invest in, and aspire toward—revealing what truly matters now.
What’s trending today?
Asia Pacific is evolving—and so is the way people spend, save, and engage with money. Explore how consumer sentiment and digital innovation are shaping new growth opportunities in payments, commerce, and beyond.
Understanding SMBs
You’re not just running a business. You’re running with change. This page brings together sharp insights and smarter perspectives to help small businesses move with confidence—and momentum.
More off the shelf insights
Want to know more? Reach out to your local Visa Marketing Team for more information and off the shelf full research reports.
Global Travel Intentions
One of the biggest consumer-based travel studies of its kind. This research provides deep understanding of consumers’ motivations to travel, their payment behavior across the travel journey and uncover new trends such as eco-tourism and more.
Commerce 2030
Understanding evolving consumer expectations on commerce as well as new innovations around shopping across categories such as grocery, F&B, retail etc. Further deep dive topics include innovating on shopper experience, retail/eComm touchpoints, fraud prevention and more
AP Design Trends
Consolidated library of design directions (including insights on colours, materials and finishing) in AP considering emerging consumer trends among Gen Zs and Young Millennials