Young Asia Pacific travelers visit the Philippines for scenic vacations with friends and relatives


Young Asia Pacific travelers to the Philippines are looking to spend more meaningful vacations with their family and friends, according to Visa’s Global Travel Intentions Study 2013.

According to the study, up to 40 percent of respondents who travel to the Philippines belong to the 24-35 year-old age bracket; with more than half from Asia Pacific countries. They typically spend up to two and a half weeks in the country—longer compared to other countries they visit.

Furthermore,  these travelers spend more time preparing for their trip to ensure that they will be able to spend valuable time with their friends and family.

Iain Jamieson, Visa Country Manager for the Philippines and Guam, notes the trends influencing visitors to the Philippines.

“Our Global Travel Intentions Study shows that travelers to the Philippines have a great sense of rest and relaxation. They look for easily accessible and more affordable getaways, which they see in the Philippines.”

Similarly, more foreign visitors see the country as an ideal travel destination, citing value for money and good sceneries as the top reasons on why they want to visit the country again.

The study also reveals that tourists to the Philippines try to spend less on accommodation and transportation and spend more in retailers and restaurants during their stay.

In planning their visits, visitors to the Philippines are comfortable using their payment cards to book accommodation and travel prior to departure. However, while travelling around in the Philippines, they tend to rely more on cash.

“Visa understands this trend, and that’s why we continue to provide exclusive privileges and promotions to our cardholders to encourage the use of electronic payments as a safer and more convenient methold of payment of payment when they’re abroad,” Jamieson concluded.


About Visa

Visa is a global payments technology company that connects consumers, businesses, financial institutions, and governments in more than 200 countries and territories to fast, secure and reliable electronic payments. We operate one of the world’s most advanced processing networks — VisaNet — that is capable of handling more than 47,000 transaction messages a second, with fraud protection for consumers and assured payment for merchants. Visa is not a bank and does not issue cards, extend credit or set rates and fees for consumers. Visa’s innovations, however, enable its financial institution customers to offer consumers more choices: pay now with debit, ahead of time with prepaid or later with credit products. For more information, visit and @VisaNews.

About Visa’s 2013 Global Travel Intentions Study

The Visa Global Travel Intentions Study 2013 was commissioned by Visa to Millward Brown. Fieldwork was conducted between November and December 2012. It was based on online and offline surveys with 12,631 travelers aged 18 and above, across 25 markets in Asia Pacific (Australia, Mainland China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Singapore, Taiwan, Thailand), Europe (France, Germany, Russia, UK), Africa & Middle East (Egypt, Kuwait, Morocco, Saudi Arabia, South Africa, UAE), and the Americas (Brazil, Canada, Mexico, USA).