Most Filipino consumers show interest in contactless technologies–Visa survey
Strong appetite for shops that accept contactless payments over those who do not
A recent study by Visa reveals that six out of 10 Filipino consumers are open to contactless payment methods, recording the highest interest compared to its neighbors from Malaysia (58%), Thailand (55%), and Singapore (30%). The study also shows that contactless payment technologies have penetrated the region, with seven out of 10 consumers aware of existing contactless payment methods.
The Visa Consumer Payment Attitudes Study 2014  (the “Visa Study”) highlights the growing trend of payment card usage across Asia-Pacific markets. More than 2,000 respondents from Singapore, Philippines, Malaysia and Thailand were surveyed on their spending behaviors throughout the region. The Visa Study also tackled consumers’ interest and concerns in using innovative payment technologies such as Visa payWave cards and new form factors such as NFC-enabled smartphones and payment stickers, which allow consumers to pay for their transactions without needing to swipe their payment cards.
The Visa Study reveals that Filipino consumers are highly aware of contactless payment solutions (62%), but only two out of 10 have actually used contactless payment cards to pay for their transactions. This is due to the widespread misunderstanding of how contactless payment technology works. Though the security technology of contactless payment solutions are in the cutting edge, consumers are still worried about fraudulent use of lost cards (83%) and being billed accidentally for transactions (78%). This leads to the country falling behind neighbors in Singapore in adopting contactless payment technologies, where 87% of respondents are aware of the technology and 55% have used it.
However, prizing faster transactions and convenience in everyday life, Filipino consumers still remain positively inclined towards contactless payment cards. In fact, majority of Filipino consumers (80%) would avail of a contactless payment card if it was made optional by their banks. Amongst these respondents, Filipino working adults, between the ages of 24 to 44, show the most interest in using contactless payment methods such as Visa payWave.
The Visa Study further revealed that Filipinos are more eager to use newer payment form factors, such as contactless-enabled payment stickers (71%) and smartphones (77%) – as opposed to the plastic card format we are familiar with – compared to Singaporeans (60% and 63%, respectively).
Filipinos also show strong preference (78%) for shops that accept contactless payments over ones that do not, showing appetite to incorporate contactless payments into everyday life.
“The Visa Study reveals that while Filipinos are highly aware of contactless payment technologies such as Visa payWave, there is still a need to educate the market to address security concerns and highlight the benefits of using these technologies. Visa sees this as an opportunity not only to promote a more convenient payment solution, but also reinforce the level of security that Visa payWave carries,” said Stuart Tomlinson, Visa Country Manager for the Philippines and Guam.
Visa payWave works by utilizing near-field communication (NFC) technology to communicate with contactless-enabled Visa payWave point-of-sale (POS) terminals. Visa payWave transactions offer the same level of security that regular Visa EMV chip cards carry, along with multiple layers of security throughout the Visa network.
“The positive attitude among Filipinos towards emerging payment technologies is a sign that the country is gearing up for a cashless society. As we introduce more innovative payment solutions in the local market, these findings will help us provide more secure and convenient payment solutions that are relevant to our cardholders’ lifestyles,” added Tomlinson.
Three bank clients currently offer 12 different Visa payWave card products that can be used on over 1,000 terminals deployed in more than 20 client merchant. These include Mercury Drug, Robinsons Supermarket, Coffee Bean and Tea Leaf, Red Ribbon, Bon Chon, Krispy Kreme, Army Navy, and soon, Starbucks Coffee and McDonald’s outlets. To further promote the adoption of contactless payments in the country, Visa collaborated with SMART Communications and Citi Philippines to introduce a contactless payment sticker that will be tied to the subscribers’ mobile phone plans.
“We see a significant amount of transaction volumes being done over Visa payWave in markets that have widely adopted it, such as Australia, Singapore, Taiwan, New Zealand, and Hong Kong. The Philippines will definitely experience a similar boost in payment volumes as we continue to roll out more Visa payWave products with local banks and merchants in the country,” added Tomlinson. “These products will drive innovation in the country, which will enable Visa to provide products and technologies that will allow cardholders to pay and be paid wherever they may be,” he concluded.
The Visa Consumer Payment Attitudes Study 2014 was conducted in July 2014 by BlackBox Research on behalf of Visa. Demographics of the respondents were male and female credit card holders above the ages of 18 year olds and holders of at least one general purpose card (credit card). There were 500 respondents in each of the four markets and interviews were conducted online with representative quotas of gender and age. The study surveyed 2000 consumers in Singapore, Malaysia, The Philippines and Thailand.
More about Visa payWave
Visa payWave transactions offer the same level of security that cardholders enjoy with any other Visa chip card transactions and are protected by multiple layers of security. Visa payWave cards are currently accepted in major retailers and establishments such as Mercury Drug, McDonald’s, Eastwood and Lucky China Cinemas, Starbucks, Red Ribbon, Sbarro, Army Navy, Bon Chon, Jamba Juice, and any Visa merchants bearing the Visa payWave symbol .
Visa Inc. (NYSE: V) is a global payments technology company that connects consumers, businesses, financial institutions, and governments in more than 200 countries and territories to fast, secure and reliable electronic payments. We operate one of the world's most advanced processing networks — VisaNet — that is capable of handling more than 56,000 transaction messages a second, with fraud protection for consumers and assured payment for merchants. Visa is not a bank and does not issue cards, extend credit, or set rates and fees for consumers. Visa's innovations; however, enable its financial institution customers to offer consumers more choices: pay now with debit, pay ahead of time with prepaid or pay later with credit products. For more information, visit usa.visa.com/about-visa, visacorporate.tumblr.com and @VisaNews.