Filipino travelers value flexibility and accommodation choices: Visa study



As post-pandemic travel resumes, research shows that flexibility, convenience, and safety continue to be sought after by travelers around the globe. The latest Visa Global Travel Intentions Study (GTI) 20231 shows the evolving travel habits of travelers, presenting a roadmap for businesses to cater to their needs.

In the Philippines, some key findings of the GTI study revealed that Filipinos value flexibility and accommodation choices, where 75% of travelers prioritized cleanliness when choosing their accommodation for the trip as a possible effect of the pandemic, and 35% of travelers chose to travel independently instead of packaged tours.

Jeff Navarro, Visa’s Country Manager for the Philippines and Guam said, “We continue to see outbound travel bouncing back in the country to pre-pandemic levels, where Filipinos have taken on average two leisure trips in the last 12 months.  We are optimistic that tourism will remain a vital backbone of the economy as we move toward the year-end holiday season, as Visa continues to facilitate safe and secure cross-border shopping activity, both for inbound tourists shopping at our many wonderful local landmarks, and for Filipinos traveling locally or abroad”.

The GTI Study revealed that the key motivations for Filipinos travelling locally and abroad are mostly for relaxation (69%), exploring something new (52%), and for adventure (48%).
The top three destinations abroad for 89% of Filipino travelers are to Asia Pacific countries such as Japan, Singapore, and Hong Kong, with travel peaking between December 2022 and March 2023.

“While we are also optimistic of the digitalization of travel that extends across buying airline tickets and tours, accommodation, travel insurance, and shopping, the study also showed 66% of Filipino travelers had payment concerns prior to leaving for their trip. This can be stressful for those who are not yet well-versed in digital payments, and who feel the need to carry cash and find money changers and ATMs. Contactless payments have emerged as the mode of choice in many places around the world, and we are supportive of all stakeholders in the ecosystem working together to enable cashless and contactless payments in the Philippines,” Jeff added.

The path to progress in tourism is a shared journey, and Visa will continue playing a role in shaping the industry's future through widespread acceptance of digital payments for everyone, everywhere.


1 The Global Intentions Study 2023 surveys more than 40,000 consumers globally across 37 markets including around 1,000 respondents in the Philippines, on travelers’ recent trips in the past 12 months and intention to travel in the next 12 months. The study’s fieldwork was conducted from April 2023 to June 2023.


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